The Eighty Percent Collection // 002

ARRIVES OCT 15

A capsule designed with one thought in mind –– how often you’ll reach for it.

These are the pieces that carry you through your week — from special occasions to everyday life. Refined, understated, and endlessly versatile.

BEHIND THE INSPIRATION

Most of life exists in the eighty percent — and in the spaces in between.

The rituals we repeat without thought: the morning coffee, the well-worn tee, the coat by the door. These moments remind us that most of life happens in simplicity.

The clothes we reach for again and again — worn, washed, and lived in.

OUR APPROACH

The approach to every collection is the same process. We study the eighty percent — the routine of everyday life — and create for it. Pieces that move with you, layer easily, and feel good on the skin.

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ARRIVES OCT 15